Representational Styles

There is no single answer that fits every question—just as there is no single representational style suited to every project. Over the years, we have developed the expertise to guide our clients in choosing the most appropriate medium and style of representation, and to execute each approach at a world-class level.

On this website, we have highlighted three distinct collections highlighting a different representational style. Taking the form of a conceptual “book,” each collection showcases completed work that exemplifies the respective stylistic approach. In the absence of more precise terminology, we refer to these three styles as: Neutral Realism, Romantic Realism, and Saturated Realism.

 Saturated Realism

This book presents images we classify under the term Saturated Realism.

At the heart of this approach is the creation of positive emotional resonance—feelings that are consciously transferred onto a project through the language of architectural representation. Strong contrasts, optimistic color palettes, sunny days, and blue skies are visual elements that instinctively evoke joy and familiarity—much like the warmth of a beautiful sunset.

People and entourage elements play a particularly active role in this style. They are not merely present to suggest scale, but are carefully integrated to illustrate ideal scenarios of use or how a space might be experienced at its best. The people within the frame are intentionally positioned to evoke emotion. At times, they even become integral to the composition itself.

The visualizations in this book were created in collaboration with the following architects: Bjarke Ingels Group, SANAA, Herzog & de Meuron, OMA, SOM, Snøhetta, H4A